Clinica KnightsBridge
A well renowned Aesthetic Clinic in London was struggling with qualified leads for their appointment system & I took charge of Media Buying for this client.
Project Brief
An aesthetics clinic in London seeks to maximize appointment bookings and optimize their calendar. They wanted someone who can take care of their paid ads campaign on Facebook & Instagram. A steady flow of appointments was their biggest goal for the campaign.
My Approach
Firstly, I did a meeting with the client about their understanding of paid ads while I did some competitor research around the area. I found out that most of the clinics in surrounding areas are doing paid ads on meta. My client, being an established business had regular appointments coming in before but they wanted to boost that & get a steady flow of appointments.
Started the campaign by designing the creatives & running a test campaign which gave me positive results. After that I ran 2 campaigns for 2 treatments they were having low appointments of.
The Execution
In the execution phase, I employed a combination of graphic design, photography, and copywriting techniques to create compelling ad creatives. Each piece of content was meticulously crafted to communicate key brand messages, showcase their services and offerings, and evoke a response from their audience.
Then I ran the ads in a couple of days and they immediately started seeing results on the first day as the leads started coming in.
The Results
1600+ Qualified Leads in the first 3 months of running Ads on Meta with. Overall generated over $85k for the client.
Facebook Leads
1658
Ad Spend
$5573
Bookings Confirmed
741