Enigma Aesthetics
Created Social Media Content Strategy and designed the posts and reels. Took the SMM from scratch and built the whole marketing campaign.
Project Brief
The client wanted to market their newly launched Aesthetic Clinic on Social Media (mainly Instagram). They wanted someone who had a deep understanding of the medspa industry because they wanted their content to be inline with industry standards.
My Approach
To initiate the setup of the client's social media, I meticulously crafted a brand kit unique to their offering and target audience. The process began with a comprehensive analysis of their clinic, identifying key takeaways from their interior and brand location as well. Through extensive research and consultation with the client, I gained a deep understanding of their brand values, aesthetic preferences, and long-term objectives.
Armed with this insight, I crafted a detailed branding strategy that focused on aligning their social media presence with their overarching brand identity. This involved developing a cohesive visual language characterized by modern design elements, colors, and captivating imagery that effectively conveyed the essence of their brand. Additionally, I curated a distinct tone of voice and messaging style that resonated with their target audience, resulting in authentic connections and driving engagement.
Brand Guideline
The Execution
In the execution phase, I employed a combination of graphic design, photography, and copywriting techniques to create compelling social media content across various platforms. Each piece of content was meticulously crafted to communicate key brand messages, showcase their services and offerings, and evoke a response from their audience.
Throughout the design process, I maintained open communication with the client, soliciting feedback at every stage to ensure their vision was realized and expectations were exceeded. This collaborative approach not only fostered a sense of ownership and investment from the client but also resulted in refinement and optimization of the rebranding strategy.
The Result
The onboarding of Enigma Aesthetics went smoothly and they started getting clients from their organic content.
Accounts Reached
162K
Engagement Rate
Up by 900%
Followers Increased
10K