Jeff Blue Dental Clinic
Structured and Ran Ad Campaigns for dental clinic which had recently started operations and needed clients immediately.
Project Brief
The client, a new business, wanted to use Google and Facebook Ads to get more customers. They knew these platforms could help them reach the right people and grow their business. They asked for my help in setting up ads to attract potential leads and turn them into customers. My goal was to make sure their ads were seen by the right audience and generate more leads.
My Approach
My Approach is usually very simple for the clients that are just starting out. In the realm of marketing, one often-overlooked strategy involves the management of Negative Keywords, which are essentially terms you aim not to target. Google's automation tool, the N-Gram script, plays a crucial role in identifying these unwanted keywords within your campaigns, thereby minimizing unnecessary costs.
My approach began with a broad, low-cost traffic campaign aimed at pinpointing all undesirable keywords. Once I compiled a comprehensive list, we transitioned to a more focused strategy, albeit at a higher click cost. The outcome was remarkable: I successfully funneled high-intent dental leads into our pipeline at low cost compared to industry standards.
The Result
Lead Generation for Jeff Blue Dental Clinic Successfully Surpassed the Original Goal.
Patient Leads
51
Cost per Lead
$12.6
Inbound Calls
35