Skin Lab Aesthetics
A well renowned Aesthetic Clinic in London was struggling with qualified leads for their appointment system & I took charge of Media Buying for this client.
Project Brief
My client, a well renowned aesthetics clinic in London seeks to maximize appointment bookings and optimize their calendar. They were already doing paid ads with an agency but their CPL was too high after spending thousands of pounds. They wanted someone who can run their ads with low CPL & increase their overall ROI.
My Approach
Firstly, I audited the Ads Manager of the client & found out that the previous agency had no idea how to run ads for a service based client as their targeting was too narrow. That's why the client was getting high CPL & low leads.
Then I had a meeting with client & showed them the audit report & how I will increase their leads. Finalized a monthly ad spend for them & talked about the trending aesthetic treatments in the area.
The Execution
In the execution phase, I employed a combination of graphic design, photography, and copywriting techniques to create compelling ad creatives. Each piece of content was meticulously crafted to communicate key brand messages, showcase their services and offerings, and evoke a response from their audience.
Then I ran the ads in a couple of days and they immediately started seeing results on the first day as the leads started coming in. The leads were already qualified & they were closing them instantly.
The Results
800 Qualified Leads in the first month of running Ads on Meta with an ad spend of $2000. Generated over $40k for the client.
Facebook Leads
800
Ad Spend
$2000
Bookings Confirmed
296