TS Skin Clinic
Took charge of whole Digital Marketing for this client who wanted to boost the client bookings and fill up their calendar using Google Ads and Meta Ads.
Project Brief
My client, a dynamic service-oriented medspa, seeks to maximize appointment bookings and optimize their calendar. They recognize the potential of both Google Ads and Meta Ads in reaching their goals. They have a flexible budget and wanted to rack in high quality bookings.
My Approach
I had no pressure while working on this client's digital marketing as I was not bound by platforms, creatives or budget. Usually you can face one of these issues while working for a new client.
Firstly, I had a testing budget in mind for all platforms including Facebook, Instagram, WhatsApp and Google. I created search campaigns based on competitor research and keywords research with broad targeting keywords and continued to monitor the search terms for next 2 weeks. For Meta Ads, I collaborated with the Client's Design team to come up with reels, carousels and static images for A/B Testing. My fist 2 weeks were just testing phase to understand what will work for the client.
The Execution
In the execution phase, I employed a combination of graphic design, photography, and copywriting techniques to create compelling social media content across various platforms. Each piece of content was meticulously crafted to communicate key brand messages, showcase their services and offerings, and evoke a response from their audience.
Then the main part of the whole digital marketing process started, the ads. After covering the base, which was content creation, I went ahead and started top-of-the-funnel ad campaigns on Facebook, Instagram and Google.
The Results
Client Visits & Lead Generation for TS Skin Clinic Successfully Increased Immediately in 1st Month.
Facebook Leads
118
Google Ads Leads
290
Bookings Confirmed
364